Friday, July 17, 2009
» Watch Jeff & Pablo's LIVESTRONG commercial here.
We are very proud to be part of Lance's global cancer campaign and his return to bike racing.
We are also very raw. It is deeply, deeply moving to see this film. To see Pablo. To know that we filmed this in February when we thought everything was going to turn out OK. When we thought July would be the third month of Pablo being in the clear, having prevailing over cancer. What we thought doesn't matter anymore. What's real and what's in our hearts is what counts. Thoughts are good for ordering coffee and remembering to slow down on amber.
Our hearts tell us to love Pablo, and to feel joy and happiness at the millions of wonderful memories of our boy. Our hearts tell us to keep his love and exuberance alive through our action with the Pablove Foundation.
And that's what is happening with the launch of our 'It's About You' film. This is going to reach the ears and eyes and hearts of people all over the world.
This reach + this connectivity is part of what Pablo came to do in this life. We know that now. It is as clear as Pablo's absence in our physical lives.
If you want to check out the film on the Nike / Livestrong website, click here.
Please pass this around. Twitter it. Facebook it. Email the link around.
at 6:53:00 PM