Pablo and I are in this Livestrong / Nike 'It's About You' TV commercial. This is a trailer for the larger campaign. Everyone you see in this commercial has their own 30 second spot, where they describe their struggle with cancer in their own words. This trailer is running now on TV. There are actually two Pablo spots—after Pablo's death, Lance asked Nike to create a tribute to Pablo. Not sure which will run, or if both will run. Will let you know.
We had so much fun filming this. Pablo and Polly ran all over the Montalban Theater lobby playing while I sat in a small, hot room filming. Pablo came in at the end and did his thing. He was shy in front of the cameras and under the hot lights. But, of course, he was excited and fascinated with it all as well. We filmed the same day we met Lance in the CHLA 4th floor play room—Saturday March 7.
It's an honor for Pablo and I to represent our family in this way. When we filmed our 'It's About You' session, Pablo was rocking. We were just a few weeks away from the end of his long chemo course. We had no idea his cancer would recur on treatment, or that he would be gone just three-and-a-half months from the day of this filming. Of course we didn't. Participating in this campaign is and was congruous with our family's passion for life. We did everything we could to have fun, to have experiences, to reprezent our family in the fight against cancer. This was and is part of that.
Even if Pablo were snuggled up beside me in bed as I write this, as he was 10 days ago at this time, our 'It's About You' commercial will help propel the Pablove message to people all over the world. It would have been just as impactful if Pablo were still with us. The Pablove message is to fight childhood cancer with love. This means we will carry Pablo's energetic legacy to help childhood cancer treatment and research and support the quality of life of kids in treatment—play rooms, books, games, music, activities.
When the other two commercials are released, we will post them here.