Thursday, September 10, 2009
We are so so so happy to f i n a l l y announce the Pablove Across America ride. Countless people have helped us get here. I will write plenty about the specific efforts of Dangerbird, Filter, Sram, Felt Bikes and others in the coming days. Today's main event is to reveal the details of our new venture.
This is our first major push to expand the Pablove Foundation. You have all been incredibly supportive tin the past 16 months. Today, we ask that you continue your support of our efforts to help kids with cancer. Please spread the word FAR and WIDE. Our goal is to raise $1 million as my friend and cycling coach Rick Babington ride from St Augustine FL to Pablo's grave at Forest Lawn Hollywood Hills here in Los Angeles.
The beginning of the PAA story is on the video with Lance Armstrong and I. The rest of it—every little detail—is on the brand new Pablove Foundation website, which launched a few minutes ago. (You may have to clear the cache in your web browser for it to appear.)
We have three specific requests to make:
• Embed the Pablove Across America website widget on your Facebook page, blog, website, or wherever.
• Spread the above video FAR and WIDE
• Invite as many people as you can think of to check out the Pablove Foundation site, and ask them to get involved. And to pass it on to their friends.
Wow. Am I selling Kool-Aid here? No, something far more important. Today is the day we are taking the big, important step to further Pablo's legacy of love and boundless energy. To grow the Pablove Foundation and grow our coffers so we can help children who have cancer—and their families—to have a better time in their treatment experience.
at 12:27:00 PM